MTC (Masanz Technical Consulting) is a small business in the Rockford, Illinois area that specializes in computer and network consulting / solutions. The owner was planning a rebranding of the business name and logo. He did not want to confuse existing customers with a dramatic change in the visual aspect of the logo. So, I developed a few redesign options that kept the essence of the original logo intact, but offered a more polished look.
I kept the blue and green colors from the original logo. I also kept the stacked configuration of the letterforms, but brought them into a more balanced visual package with respect to line weights and the size of the letters. Text for the business name was changed to Futura, similar to the previous font style, but was changed from all caps to upper and lowercase letters to create a friendlier feel in the business name.
In addition to a logo redesign, I also provided the owner with some rebranding ideas and promotional concepts that he could use in marketing the business, which included slogans, tag lines, and options for business cards.